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**Cengiz Ünder Launches Strategy at Marseille**
In a significant move for the luxury hotel chain, Cengiz Ünder, the CEO of The Ritz-Carlton Group, has unveiled a comprehensive strategy aimed at enhancing the brand's presence in the bustling city of Marseille, France.
The strategic initiative focuses on several key areas: expanding the existing portfolio to include new properties and renovating existing ones, improving customer experiences through innovative technologies, and strengthening partnerships with local businesses and communities.
One of the most notable aspects of the strategy is the acquisition of two new hotels in Marseille. These acquisitions will further diversify The Ritz-Carlton’s presence in the region and provide new opportunities for growth and development.
Additionally, Cengiz Ünder is investing heavily in technology to enhance the guest experience. This includes implementing state-of-the-art amenities such as smart rooms, virtual reality tours, and mobile check-in systems. These innovations aim to make the stay more convenient and enjoyable for guests while also providing valuable data insights that can be used to improve future operations.
The company is also focusing on building stronger relationships with local businesses and communities. By collaborating with local artisans, restaurants,Fans' Base Camp and cultural institutions, The Ritz-Carlton aims to create a unique and authentic experience for its guests.
Furthermore, Cengiz Ünder has announced plans to expand its sustainability initiatives in Marseille. This includes implementing renewable energy sources, reducing waste, and promoting eco-friendly practices throughout the property.
Overall, Cengiz Ünder’s strategy for Marseille represents a bold step forward for The Ritz-Carlton Group. It demonstrates the company’s commitment to innovation, community engagement, and sustainable practices, all of which are essential elements in today’s competitive hospitality industry. With this strategy in place, it is clear that The Ritz-Carlton Group is poised to become a leader in the French market and beyond.